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Your essential guide to a career in business

The man behind Union Marketing

The man behind Union Marketing

  • March 25, 2013 //
  • wseto

By Aiman Sattar

Shy Jacoby is the president of Union Marketing, a creative marketing firm based out of Vaughan, Ontario specializing in promotions for unions and political organizations.

The company is a division of Canadian Union Promotions, a company selling Canadian and union-made promotional products since 2001. Union Marketing offers a large variety of digital services in addition to promotional products such as social media campaigns and monitoring, event planning and participation, custom web design, logos and branding, focus group facilitation, web-based [...]

Book Review: Fast Shopper, Slow Store

Book Review: Fast Shopper, Slow Store

Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consumer compares the shopping experience to the dating relationship, and describes the author’s belief that the mobile phone is the crucial element for the success of each combination.

The Jobs You Want

In an ever tightening and competitive job market, everyone is looking for an edge to get their foot in the door. But once you get in you have to remain competitive. Both tasks require more than a good education.

Work in Progress: Some Thoughts on Job Training

Training is about the specifics, but it’s also about generalities. It’s about allowing you to get comfortable enough in your work environment that the traits your employer found desirable in the interview get a chance to shine through.

A “People First” Philosophy

By Majd Steitieh & Selina Pei

Since joining the firm in 1989 as a fresh graduate from the University of Prince Edward Island, Ernst & Young chairman and CEO Trent Henry has been on an upward trajectory, obtaining his CA designation a year later and then becoming partner in 1998. After roles at Ernst & Young’s Canadian tax desk in New York City, then as Canadian leader of the firm’s international tax practice and finally, as Ernst & Young Canada’s managing [...]

The Write UFE Stuff

If you’re taking the UFE, chances are you’re pursuing the Chartered Accountant (CA) designation. This article offers tips on how to pass it.

The Do’s and Don’ts of Accounting Recruitment

By Majd Steitieh

Ah Accounting recruitment. For some it’s the best time of the year: getting to meet new people, eating free fancy food and having an excuse to buy new expensive clothes. But for some, it can be one of the most terrifying and daunting experiences ever: having to talk about yourself, trying to write a cover letter that stands out, and making sure your breath is minty fresh at all times. Nonetheless, whether you hear cash registers ringing [...]

Book Review: The Seven Habits of Highly Effective People

By Harshali Rele

Have you felt something lacking in the personality techniques taught these days? Do you feel a certain void or emptiness after learning or practicing such techniques? Do you wish to fill that void with peace and harmony? If yes, then The Seven Habits of Highly Effective People by Stephen R. Covey is an excellent book for you.

The Seven Habits of Highly Effective People enables a person to seek out and develop a deeper meaning of his/her life, all [...]

Are You Doing Something You Love?

By Tyler Baker

Follow your heart. Do something you love. If you like your job, it’s not work.

We have all heard these phrases at some point in our lives. The advice seems great. More than that, it seems easy to follow. That is, until it actually comes to following it.

We all want the perfect career. One we are excited to wake up for, instead of dreading mornings. One that doesn’t feel like work, even when we find it challenging. The [...]