From the category archives:

Opinion and Analysis

Five Seconds at a Time (Book Review)

As mountains are the most obvious visual and verbal cues used for any person stacked against all odds, what happens when the mountains literally are the challenge you must overcome to survive?

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The New Entrepreneurs: Building a Green Economy for the Future (Book Review)

Opening with a captivating historical foray into Canada’s childhood during the times of its first start-ups, the fur-trading companies, Andrew Heintzman’s The New Entrepreneurs takes a look at how entrepreneurs have both maintained and adapted their strategies in the face of the growing environmental problems facing Canada and the world. Click here for more

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Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships (Book Review)

August 2, 2010

Networking is – and will always – be a vital cog in the personal success of any career-oriented individual.
But in an age where social media has gained mainstream adoption, social media has inevitably allowed networks to sprout – virtually – anywhere in the world.

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Rebooting the World: a Job For the New Generation

June 23, 2010

The good news, graduates, is that you are finishing school in a country with a strong economy, consistently rated one of the best in the world to live in. But the bad news is that the world my generation is passing on to you is broken.

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Creating Healthy Organizations (Book Review)

June 22, 2010

How Vibrant Workplaces Inspire Employees to Achieve Sustainable Success
Employee empowerment
That term is being thrown around so often these days, that any connotations surrounding it seems to lose its importance and value.
Many organizations have used employee empowerment as leverage to exhibit a sense of organic workplace structure, but most have not successfully invested enough resources to [...]

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Marketing 3.0 (Book Review)

June 21, 2010

Ushering in a new era in marketing

Product, Price, Place and Promotion.
These four P’s build the foundation of marketing that every marketing student has been taught in the last few decades.
But that is all about to change, thanks to one man – Philip Kotler.

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Majoring in Marketing and Proud of It

January 28, 2010

I remember the first time it happened so vividly; I had just been introduced to a fellow Bronfmanite who asked me what I was majoring in. Without hesitation I answered, “I’m a marketing major! And yourself?”

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The truth behind the optimism: Is the recession finally over?

November 10, 2009

If you are one of the few fortunate ones who got a job this summer and happened to work in sales (whether you sell mutual funds, travel packages or simply window cleaning services), you probably know that the most frequent response you would receive from people today is “not this year”.

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