Posts tagged as:

book review

By Natalia Shcherbinina

According to Jeff Rubin, one of North America’s leading economists and a former CIBC chief economist, prosperous economic conditions in developed countries are permanently coming to an end, as the world is about to settle into a deeper, long-lasting recession.

In his new book “End of Growth”, Rubin argues the true reason behind economic meltdown of 2008 was not the housing market bubble or inadequate risk assessment of complex products of financial engineering, but rather soaring oil prices. Rubin presents the gist of his claim in the first fifty pages of the book, describing oil as “the most important source of energy for the global economy”, which was instrumental in the tremendous progress and economic prosperity of the developed nations post-Industrial Revolution.

However, since oil prices have soared in the past decade, growth can no longer be sustained and another global recession, or rather a permanent “static economy” is imminent. The only viable solution is political and social adjustment to the new static economy, which includes minimizing consumption, altering our lifestyle entirely and accepting the fact that the times of economic prosperity are long behind us.

Despite portraying a fairly grim economic outlook, Rubin also outlines the positive implication on the environment: the damaging effect of industrialization and economic growth on our planet will naturally diminish as the global economy slows. For the remaining chapters, Rubin discusses many other phenomena connected to the wide-spread economic and geopolitical effects of high oil prices, as well as the challenges the world’s economic stagnation will bring. Click here for more

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As mountains are the most obvious visual and verbal cues used for any person stacked against all odds, what happens when the mountains literally are the challenge you must overcome to survive?

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Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships (Book Review)

August 2, 2010

Networking is – and will always – be a vital cog in the personal success of any career-oriented individual. But in an age where social media has gained mainstream adoption, social media has inevitably allowed networks to sprout – virtually – anywhere in the world.

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Power Friending (Book Review)

July 5, 2010

As more organizations face the reality that social media is integral in building successful relationships with their audiences/customers, the challenge at hand is how to achieve meaningful relationships.

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Creating Healthy Organizations (Book Review)

June 22, 2010

How Vibrant Workplaces Inspire Employees to Achieve Sustainable Success Employee empowerment That term is being thrown around so often these days, that any connotations surrounding it seems to lose its importance and value. Many organizations have used employee empowerment as leverage to exhibit a sense of organic workplace structure, but most have not successfully invested [...]

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Marketing 3.0 (Book Review)

June 21, 2010

Ushering in a new era in marketing Product, Price, Place and Promotion. These four P’s build the foundation of marketing that every marketing student has been taught in the last few decades. But that is all about to change, thanks to one man – Philip Kotler.

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