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CMA

By Mitchell Clark

Ellis Jacob is the CEO of Cineplex Entertainment, known for being the largest motion picture exhibitor in Canada. He is an extraordinary businessman, and has been appointed to the Order of Canada because of his outstanding contributions to the entertainment industry.

In a recent interview, I had the opportunity to speak with him and learn about his success.

Jacob began his career pursing an MBA and then obtained a CA designation.

As his goal was to acquire further knowledge in the management field of accounting, he subsequently chose to pursue a Certified Management Accounting (CMA) designation, a perfect fit for those who desire to work within their own industry.

Later, because of his contributions to society in his field, he was elected to Fellowship by the Institute of Chartered Accountants of Ontario (ICAO) and is now an FCA.

Jacob was a key player in shifting the entertainment industry from a predominantly American owned business to one that is now primarily Canadian owned. He is responsible for co-creating Galaxy Entertainment Inc. which after merging with Cineplex Odeon Corp and then purchasing Famous Players became Cineplex Entertainment LP.

Jacob and Cineplex strive to give back to the community. Focusing on community, and being an immigrant himself, he is passionate about employing a diverse workforce which truly represents
the Canadian population. Last year, Cineplex successfully raised over one million dollars for the Starlight Children’s Foundation which helps restore the quality-of-life to children with serious illnesses who must undergo intense and long-lasting treatments.

When asked what inspires Jacob, he responded by saying, “…the passion I have for the work I get to do on a day to day basis.” Jacob also commented that, “A person should arrive to work every day because he or she loves what they do. A person who goes to a job just to do the job is not one who succeeds.”

With every business there are competitors and for Cineplex, that competition is is available leisure time and dollars.

Jacob and Cineplex move ahead of the competition by delivering an experience above and beyond what people expect while still providing quality service to each individual.

Cineplex uses up-to-date technology providing some of the best theatres in Canada including SilverCity, Cineplex Odeon and Galaxy locations.

Cineplex also offers a reward program in partnership with Scotiabank entitled SCENE, allowing customers to earn points toward free movies and concession items.

Being above the competition also means providing entertainment that goes beyond movies. Cineplex enables customers to watch sports and even the opera on the big screen. This provides its customer with the most variety in a company that is more than a just a movie theatre.

Jacob’s plans for the future include continuing to work with Cineplex in order to be the best in the industry while continuing to give back to the community. He plans on continuing to expand the Cineplex brand to more locations while keeping the same quality entertainment company it is today.

Leaders such as Ellis Jacob are inspirations to future and prospective CMA students who must learn to not only work hard but also to give back to their communities, while staying on top of inevitable industry change.

Mitchell Clark is a student at Ryerson University’s Ted Rogers School of Management.

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By Mitchell Clark

Dr. Debbie de Lange, PhD, is a published author, an assistant professor of international business at Memorial University of Newfoundland, and a Certified Management Accountant. Debbie takes pride in her CMA designation since it encompasses corporate strategy in relation to accounting.

Prior to becoming a professor, she spent many years in industry in electrical engineering, managerial, and strategy consulting positions. As a PhD from the Department of Strategic Management at the University of Toronto’s Rotman School of Management, Debbie is an accomplished researcher and international speaker who also taught at a private university in Boston.

Debbie was attracted to the accounting profession and first started down the CA route.  However, the working environment and level of compensation she received inside a “Big Four’ firm did not suit or satisfy her career aspirations.

She found her previous experiences more satisfying, so she looked into other options within accounting and finance and discovered the CMA designation. Upon entering the CMA program, de Lange found that it offered a higher value experience that was more holistic and addressed critical ‘soft skills’ that are so important in business.

With the strong core knowledge, interpersonal development and applied / practical elements of the CMA program, Debbie felt that her future CMA colleagues – those who she would be associated with for the rest of her career – would be better aligned with her expectations and goals. The program also allowed her to gain the required CMA experience in any type of organization; thus, she could choose her working environment and be paid at a higher level, commensurate with her previous work experience.

Debbie is a person who is motivated by her curiosity and likes to work in new and exciting fields. Her passion is in strategic management and because the CMA designation offers a strategic component within its three-pillar foundation, CMA was a perfect fit for her. The designation also emphasizes creativity which is so important in the challenging environments of international business.

Creativity, and the ability to find new solutions to existing and future problems, is critical as the world opens up and international trade and investment becomes vital to Canada’s economy and interdependence within the global marketplace. CMAs are able to keep up with the fast changes related to globalization and take advantage of the opportunities it offers. Debbie notes that employers really like the CMA designation. In her opinion, CMA also offers more networking oppurtunities than any other accounting designation.

The Professional Development Institute (PDI) allowed her to connect with people after university on a professional level. Debbie also enjoyed the professional development courses she was eligible to take as a CMA member.

The courses helped expand her knowledge and she applied her learning directly in the workplace – taking on leadership roles and training other employees. Her employers were always pleased that she had pursued and obtained the valuable and highly sought after CMA designation. When asked what Debbie thought a unique aspect of the CMA designation was, she stated that “…it makes you stand out in a crowd. It isn’t just rules and numbers.” She also said, “The CMA designation makes you an all-around outstanding business person. You learn real world concepts, integrating important principles of ethics, including fairness and objectivity, in all aspects of business. It offers this higher level of thinking.”

Debbie’s message to all is to seriously consider the CMA designation. It offers a wide range of opportunities, opens many doors, and is excellent preparation for launching your career while offering continuing support throughout your career.

Mitchell Clark is a student at Ryerson University’s Ted Rogers School of Management.

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Show Me the Green 2011

November 18, 2010

Show Me the Green (SMG) 2011 is a business case competition designed to challenge the conventional bounds set on sustainability, both environmental and economic. In teams of four, delegates conceptualize a new environmentally sustainable initiative and submit a written proposal pertaining to that specific idea prior to the day of the conference. On March 12th [...]

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How I Do It: Inna Guelfand

November 12, 2010

First in our ongoing series of profiles of professional accountants By Laura Roberts and J. K. Radomski Young accountants are often told if they work hard and keep challenging themselves, they can take their careers practically anywhere. These five professionals have taken that advice to heart. They have not only gone beyond what was expected [...]

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The Buddy System

September 21, 2010

In your chosen career path, many of the steps are straightforward: take the required university program, pass your courses and exams, and find the right job. But when you arrive at that first job, your career stretches out ahead of you and you wonder what the next step should be. You might even have questions earlier, in university or high school.

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Optimism is Back

September 13, 2010

By Chris Edwards The “Great Recession” was no walk in the park for the Canadian economy, but this country fared far better than most. Yes, old methods had to be questioned. Many people lost their jobs. But not all job categories were hit equally hard. Some, like accounting, remained relatively unscathed; not that this should [...]

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Getting to Know You: CMA Regional Director Mira Sirotic

August 30, 2010

Third in our ongoing series of profiles of major recruiters and association representatives. Name: Mira Sirotic, CMA Title: Regional Director, Marketing & Communications – GTA Universities Organization: Certified Management Accountants of Ontario Hometown: Toronto, Ontario Education/Qualifications: University of Waterloo, HBA Management Accountancy Studies – Co-operative Program; CMA designation

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Getting to Know You: CMA Regional Director Deborah Clarke

July 16, 2010

First in a series of profiles of recruiters and association representatives. Name: Deborah Clarke Title: Regional Director, Marketing –  Southwestern Ontario Organization: Certified Management Accountants of Ontario Hometown: Grand Bend, Ontario Education/Qualifications: Odette School of Business, University of Windsor, (MBA);  Certified Management Accountant (CMA) My first job as a kid:  I worked at a roadside fruit stand in Grand Bend, Ontario at the young age [...]

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Spots Still Open for CMA Case Competition

January 25, 2010

There are still spots open for the CMA Case Competition happening on January 30th. To enter you must be: A participant on a team of four An undergraduate university student that has or is in the process of taking Introductory Management Accounting CMA Ontario student member The winning team takes home the CMA Ontario Cup [...]

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